• Words that Work – Part 2 of 4

    Here are some more insights on communication from the book Words that Work by Frank Luntz… Take a look at a few of my favorite quotes from the book:

    “It’s not what you say, it’s what people hear.”

    “The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart.”

    “Words that work, whether fiction or reality, not only explain but also motivate. They cause you to think as well as act.”

    And I’ll conclude today’s post with this quote from the book by former Reagan speechwriter Peggy Noonan:

    “Your style should never be taller than you are.”

    Nelson

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