Predictably Irrational – A Book Recommendation

Each month, in The Church Leader Insights Newsletter, I recommend two books that have been helpful to me personally or to our team at The Journey. One of this month’s recommendations is Predictably Irrational by Dan Ariely. Here’s what I wrote in the newsletter:

“Our Executive Staff just completed reading this book. Last month, I took one idea from this book, applied it to our small groups sign-ups and we had 119 new people sign-up! This book will help you understand how people make (irrational) decisions and how you can influence them toward the best (Godly) result. Along the way you’ll find some great sermon material on temptation, commitment and habits. You’ll also find great info to make you a better communicator and evangelist.”

I hope you enjoy the book!

Nelson

P.S. For more recommendations like this, make sure you subscribe to my free Church Leader Insights newsletter (click here) and that you have info@churchleaderinsights.com in your address book.