Today, I will conclude our Lessons from “Yes!” series with three final truths from the book:

“Resistant children who easily find excuses not to do their homework or tidy their room are more likely to be persuaded if they’re first asked to take a small step in that direction.   As long as they feel they’ve said yes to the first small request voluntarily—rather than through coercion—the psychological momentum should propel them toward scholastic awards and cleaner living quarters in which to place those awards.”

“The labeling technique involves assigning a trait, attitude, or other label to a person, and then making a request of that person consistent with that label …you can use the technique to remind clients that their decision to deal with your organization shows their confidence in your company and in you, and that you appreciate and will continue to justify that confidence.”

“Asking, “Will you please call if you have to cancel?,” led to a no-show rate that dropped from 30 percent to 10 percent. If the caller then adds, “We’ll mark you down as a ‘yes’ and I’ll let the others know as well,” the commitment has three components that potentially cement that potential voter’s commitment: The commitment becomes voluntary, active, and publicly declared to others.”

Take these lessons from “Yes!” and apply them to your preaching, your communication and your church sign-up processes…you will be more persuasive!

To purchase the book “Yes!” from Amazon.com click here. I highly recommend you get it, study it and make the changes it suggests.

Have a great Friday!

Nelson