A lot of blog readers have asked me for my 2008 Year End Giving letter which will be mailed this month to everyone who gave to our church in 2008.  I just finished it so I’m posting it here for you to download:

YEAR END GIVING LETTER

This is ‘my draft’ it will be posted on Letterhead and typeset by our designer but I wanted  you to have it first.  It will eventually be printed in 2 colors on nice paper.

We are also going to include a half-page insert from Kerrick, our Executive Pastor -  you can download it here:

YEAR END GIVING INSERT

We’ve found that doing an insert on a brightly colored paper is beneficial, as a lot of people will read the insert first.

We are mailing our statements in regular #10 envelopes with the following enclosed:

Giving Letter
Giving Insert
Giving Statement
Postcard about February 8 series
Auto-Debit Form
Giving Envelope

On the front of the envelope we are printing in red: Important 2008 Tax Documents Enclosed.

Giving letters are a great way to communicate to your key audience and to cast vision for 2009.  For more on building a healthy Stewardship System, see my Stewardship Seminar by clicking here.

Hope that helps,

Nelson

P.S. Full disclosure: I modified the first three sentences of my giving letter from an email I received from www.earlytorise.com