When we talk about advertising/promoting your church in my coaching networks I often mention that, while advertising can get very expensive quickly, news releases can be an effective and inexpensive way to get the word out (especially when the topic is compelling).

And when God is involved, the impact of such a release can be multiplied exponentially.

Case in point:
I got an email a few weeks ago from one of my Advanced Coaching Alumni, Dan Plourde. He’s the Lead Pastor of Calvary Jupiter Church in Florida.

The church had a truck stolen (full of equipment) and they had the wisdom to handle the situation in a way that honored God and presented their church in a good light to the community.

In fact, the local news picked up the story and ran it as the lead on the evening news:

Way to go God!

And great job to Dan and his team for staying focused on the big picture in the midst of a bad situation!

P.S. Are you loading in/out of a truck or trailer each week?  Check out The Portable Church Challenge.