Today I’m sharing another one of the articles from this month’s CLI Newsletter.

We pack each newsletter with the best content we can find.  Like this article from the good folks at Truth Advertising:

TEN SECRETS OF CHURCH MARKETING

“The problem is that most church ads I see are very boring and self-serving. The church drones on about this program and that ministry. ‘We have this, we have that.’ Who cares? Certainly most readers don’t and that’s why there’s a major disconnect and your ad does not work. Instead, write your ad and describe your church from the reader’s perspective. Write to their interests, appeal to their emotions and tell them how what you have to offer can help them get what they want. Lots of ad copy will help you accomplish that” Read the full article here…

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