With Easter fast approaching (about three weeks away now), hopefully you’ve got some well-designed, clear promotion pieces in the works.  This could be direct mail, door hangers, invite cards, newspaper ads… any number of different media are available to help you invite your community to your Easter service(s).

And with that attention – if you’ve thought through your promotion – comes hits on your church’s website.

So here’s my question…

How are you following up on people who find you on the web?

At The Journey, we have two types of “leads” from our website:

One is a Newsletter Sign-Up. Someone who signs up for our weekly email newsletter.  We add those people to our distribution list.  They get an email from me confirming their subscription and letting them know service times and information about podcasts on our website.

The other online lead is a Free Book Request. We offer a free book to anyone in our area who finds us on the web.  For them, we send the free book with an invite letter from me and add them to our database, so they’ll get our e-newsletter and mailers. They also get a similar email to the one referenced above, but stating that their free book is on the way.

So what’s your plan?  How do people let you know through your email that they’re interested?  A newsletter sign-up?  By sending you an email?  Requesting more information?

I encourage you to take a few minutes this week to plan out your follow up plan for these people.

Remember – God is most likely to send people to the church that is most prepared to be good stewards of them!

P.S. Will you join me Tomorrow (Tuesday, March 29) at 2:00pm Eastern Time for a FREE Webinar called “The Top 3 Assimilation Mistakes (and How to Avoid Them)“?

It’s a 60-minute online training – all you need to participate is a computer with internet access – and you can Register Now for FREE here:

www.ChurchLeaderInsights.com/assimmistakes