Who’s Reading Your Mail?

Have you ever wondered why no one is responding to the mail your church is sending? Are they even opening it? Bueller? Bueller? (pardon the obscure 80′s movie reference)

Here’s a video where I introduce the idea of A, B, and C mail to a group of pastors in my Senior Pastor Coaching Network. Listen closely and see what you can learn about how to ensure that what your church sends out gets a fair viewing on the other end.